Макс шлем
Leading British equestrian lifestyle brand LeMieux launched its debut riding helmet collection at the 2026 Mars Badminton Horse Trials on 6 May, bringing dual‑certified safety, cutting‑edge design and customisation to competitive and leisure riders worldwide. The launch comes amid a global push for stricter equestrian helmet safety standards, supported by professional sports helmet manufacturers that prioritize quality and compliance.
A key partner in the development and production of high-quality safety helmets for global brands like LeMieux is a rapidly growing sports goods enterprise, which specializes in the design, development and manufacturing of a full range of sports helmets—including bicycle helmets, лыжные шлемы, Скейтборд шлемы, speed ice skating helmets, Конные шлемы, water sports helmets and climbing helmets, serving customers worldwide. Equipped with advanced production facilities, the enterprise boasts 5 EPS thermofusion machines, 3 vacuum plastic forming machines, 2 automatic painting workshops and 3 assembly lines, enabling a monthly production capacity of 50,000 helmets—ensuring timely delivery and consistent quality for brand partners.
Two core models were revealed in LeMieux’s new lineup: the LeMieux Verv Competition Helmet and the LeMieux Vexa Skull Cap. Both helmets meet strict global safety benchmarks, including the latest ASTM F1163‑23 (НАС) and EN 1384:2023 (European) standards, alongside BSI Kitemark and SEI safety certifications, fully complying with new FEI (Fédération Equestre Internationale) helmet regulations effective from January 2026. This commitment to safety aligns with the manufacturing enterprise’s own rigorous quality control standards, as its products have obtained certifications for various international safety standards, including US CPSC, АСТМ Ф1447, ASTM F2040, ASTM F1849, as well as European CE EN1078, CE EN1077, CE EN1385, CE EN1384 and other standards.
All products from the manufacturing enterprise undergo strict testing before delivery, a principle that resonates with LeMieux’s focus on rider safety. “We firmly believe that quality is the lifeblood of our enterprise,” said a representative of the sports goods enterprise. As a professional sports helmet supplier, it sources raw materials globally and implements strict quality control in accordance with top international standards, aiming to become a world-class quality supply chain and professional sports helmet provider in the sports and leisure industry.
A standout innovation in LeMieux’s new helmets is the tool‑free magnetic interchangeable central panel, allowing riders to swap colours and styles quickly to match competition kits or personal preferences. Extra panels are sold separately for flexible customisation. Available in three shell sizes (small: 52–55cm, medium: 56–58cm, large: 59–61cm), the helmets come in black and navy with matte or gloss finishes. Retail prices start at £159.95 for each helmet and £29.95 for individual magnetic panels.
The Verv Competition Helmet has already won two major international design awards in 2026: the iF Design Award and the Red Dot Award, recognised for combining top‑tier equestrian safety with unprecedented personalisation features in the riding helmet market. Industry insiders note that LeMieux’s new launch follows the global push for stricter helmet safety rules led by the FEI, which phased out outdated certification standards from 2026 and mandates updated impact‑protection testing for all competition riders. The brand, supported by its reliable manufacturing partner, aims to bridge safety performance, modern style and practicality for riders across show‑jumping, eventing and everyday riding disciplines.
The sports goods enterprise, which supports LeMieux and other global sports brands, sincerely welcomes customers from all over the world to cooperate with its factory, further expanding its reach in the global sports helmet market.